If ‘evil’ oil companies and banks can use Crisis PR firms to launder their sullied reputations, Hollywood celebrities need to start demanding the same 5-star service
I am sure that if it has not already happened, there will soon be a lucrative new niche field of crisis PR management opening up to handle (in exchange for extortionate sums of cash) the cases of terrified and often guilty Hollywood celebrities and power-players accused of inappropriate or illegal historic sexual activity with unwilling partners. Lord knows that whoever first enters the market stands to make an absolute fortune, because the response of those individuals currently being tried in the social media star chamber post Harvey Weinstein has been crying out for professional finesse.
One can imagine it now. The sweaty, shaking fingers slipping over the keypad as some panicked A-lister who only months ago was picking up gold statuettes and industry acclaim by the sackload now frantically dials his manager, begging him to kill a career-threatening story about past indiscretions. And who does the dutiful manager turn to? After looking in his desk and retrieving the handy “So You Raped A Child And Paid Them Hush Money / Forgot All About It” public information leaflet, they call the new service.
The polished executives who come to the A-lister’s house make a couple of things clear right off the bat. First, for the love of God, stop apologising for whatever it is you were accused of, and deny it instead. And certainly don’t concede that it might have happened, but you can’t be sure because you were dead drunk and who can remember all the fourteen-year-olds they clambered on top of at a party three decades ago. Not the way to go. That’s Step One.
A forceful denial comes first, and then you need to find something, anything else to dominate the news cycle – that’s Step Two. If you can arrange for senior campaign figures from last year’s presidential election to be indicted on charges of conspiracy against the United States, that should do the trick. Failing that, engineering some other event of geopolitical importance will take the heat off and buy you a moment’s pause to plan Step Three.
Step Three consists of the distraction. You have to understand the climate and culture in which you operate, and that is one totally dominated by the Cult of Social Justice and Identity Politics. In this world, accountability (and associated punishments for wrongdoing) are measured in inverse proportion to your position in the Hierarchy of Victimhood. At all costs, you must be able to refute the charge of being white, male and heterosexual – those three strikes will damn you immediately. Trying to pass yourself off as 8 percent Cherokee has yielded only mixed results in the past, so at the very minimum you should shoot for being gay or bisexual. If you’re looking at potential criminal charges rather than just the end of your career, it is worth considering the merits of transgenderism too. If you actually happen to legitimately fit into of these categories then so much the better, it will help with authenticity.
Once you have settled upon your distraction, integrate it tightly into your public response to the accusation, a response which – to repeat Step One – should not include an apology. The goal is to shut things down as quickly as possible by calling the accuser a liar and then winning sympathy by picking up as many identity politics bonus points as possible in your statement. Now you have successfully dealt with Day 1 of the fallout.
Day Two will require another domination of the news cycle. Assuming that there are no more well-connected politicos to indict on conspiracy charges, this is when you want to wheel out your Unimpeachable Character Witness. Use any downtime on Day 1 to identify this person, get them briefed, media trained and ready to spin a wonderful tale about how appropriate you have been at all times to all people, and how despite having been presented with at least ten gold-plated opportunities to rape a child over the past thirty years, not once did you cave to the temptation. That’s Step Four.
Now, the public may be sceptical of such stage-managed events, so the more people you can persuade to sing from the same hymn sheet the better. You want peers, pastors and anyone else to be singing four-part fugues about how awesome you are, and how you live a life of virtual celibacy outside specified age-appropriate relationships where consent forms are signed and notorised before each individual romantic encounter.
The final immediate action in terms of immediate crisis management, Step 5, is celebrity outreach. At this critical juncture, when you have been accused by a single source, you stand on the cusp of becoming toxic in celebrityworld. One more accusation and you are Hollywood kryptonite. At this point, people you once considered good friends will stop calling, and business acquaintances will suddenly be too busy to meet. Some will outright denounce you on social media.
As a savvy person, you know that at all costs you must avoid – what was that phrase? – ah yes, being cleaved from the herd and left to die in the wilderness. Hug your celebrity besties tightly. Do what you have to do to get invited on a sympathetic talk show where you can come across as shocked by the accusation, flaunt your good deeds and somehow paint yourself as the victim. This is a zero sum game, with space for exactly one brave hero and one villain.
This is the service that any go-getting, ambitious soul should be touting around Hollywood right now, as well as the London West End, Washington D.C., Westminster and a bunch of other places where large concentrations of powerful people with dodgy pasts are suddenly terrified for their futures.
And the best thing about this new market niche is that it will never dry up. Protecting terrified, middle-aged celebrities from accusations of inappropriate, abusive or downright illegal behaviour will not fall victim to outsourcing, automation or technical obsolescence. The entertainment industry will always exist, and so will those aspects of human nature which prompt some guilty people to abuse their positions of power to obtain sexual gratification from unwilling parties, and others to misremember or even falsely accuse innocent public figures of similar misdeeds.
In fact, the only way that this Celebrity Crisis PR business model would ever stop making money is if the denizens of Hollywood stopped being such moralising, hypocritical sleazebags. And there is no danger of that happening whatsoever.
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