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In his latest New York Times column, Thomas Friedman succinctly puts into words what many centrists and probably nearly all frustrated liberals will immediately identify as one of the Obama administration’s biggest political failures thus far into his first term – Obama’s inability to properly sell his accomplishments, and their failure to prevent these accomplishments from being distorted and turned into electoral liabilities by the Republican opposition.

Friedman complains:

Barack Obama is a great orator, but he is the worst president I’ve ever seen when it comes to explaining his achievements, putting them in context, connecting with people on a gut level through repetition and thereby defining how the public views an issue.

True, though this is an age old complaint about Democratic politics – the inability to remain cohesive and on-message, and to deliver a point that is consistent, compelling, and easy to repeat and digest.

On what is perhaps Obama’s signature first term accomplishment – however imperfect it may be – reforming the US healthcare system, Friedman delivers the kind of blunt, incontrovertible smackdown of Republican talking points that make people like me want to shout out in agreement and kiss the screen:

“Obamacare is socialized medicine,” says the Republican Party. No, no — excuse me — socialized medicine is what we have now! People without insurance can go to an emergency ward or throw themselves on the mercy of a doctor, and the cost of all this uncompensated care is shared by all those who have insurance, raising your rates and mine. That is socialized medicine and that is what Obamacare ends. Yet Obama — the champion of private insurance for all — has allowed himself to be painted as a health care socialist.

Yes, yes, a thousand times yes. It’s painful that anyone should have to school the Republican party, the self proclaimed champions of fiscal conservatism, in such basic economic concepts as the free rider problem, but if someone has to do it then there is no one who can do so with more style than Tom Friedman. I’m not sure that I have it in me to hear one more Tea Partier lambasting Obamacare and lamenting that the US now has a socialised healthcare system and that he is being made to pay for his neighbour’s keep, without just straight up asking him “well, what the hell do you think you were doing before, idiot?”

And on the somewhat topical subject of government spending and deficits:

Finally, how did Obama ever allow this duality to take hold: “The Bush tax cuts” versus the “Obama bailout”? It should have been “the Bush deficit explosion” and the “Obama rescue.” Sure, the deficit has increased under Obama. It was largely to save the country from going into a Depression after a Bush-era binge that included two wars — which, for the first time in our history, we not only did not pay for with tax increases but instead accompanied with tax cuts — plus a 2003 Medicare prescription drug bill that we could not afford, then or now. Congressional Democrats also had a hand in this, but the idea that Bush gets to skate off into history as a “tax-cutter” and not as a “deficit buster” is a travesty. You can’t just blame Fox News. Obama has the bully pulpit.

The way in which Democrats managed to lose control of the narrative and allow the party who led America into two unfunded wars, a round of unfunded tax cuts and an unfunded expansion of Medicare (oh yes – socialised medicine, too) to reclaim any credibility whatsoever in terms of economic understanding or fiscal responsibility will forever astound me. And Friedman is right, Obama has the bully pulpit. He, his team and his spokespeople should have been sending out the right message from the start, and not have allowed themselves to have been forced to play defense.

To be fair – and as Friedman notes – sometimes actions speak louder than words, and in several notable instances the Obama administration’s actions have been as much of a reason for disappointment as the selling of their message. For me, the almost unforgivable failure of the Obama administration was the failure to embrace and push forward the Bowles-Simpson deficit reduction plan, which enjoyed considerable support (if not quite enough to mandate an up-or-down vote in the House and Senate) and which would have demonstrated beyond any reasonable doubt that Obama was serious about medium term deficit reduction. The Obama administration’s reticence on this point enraged many a centrist Obama supporter, and led blogger Andrew Sullivan to declare:

My own view, however, is that Obama badly bungled this by not embracing his current position in the State of the Union and pummeling the GOP with it for months. Bowles Simpson was his commission after all, and yet he dropped it like a stone and pandered to his left when he had a perfect moment to pivot to the debt question. Giving the GOP any credibility on debt by offering nothing of real $4 trillion substance until last week may well be seen as Obama’s greatest mistake in his first term. Now that he has finally offered it, his ability to maintain the high ground on a fair measure to tackle the deficit is much reduced from his January possibility. This is not a meep-meep moment. And it could easily have been, if Obama had shown, yes, courage sooner … On this score, leading from behind has been pretty much a disaster. And there is no longer much time to lead from the front.

So there are problems here of action as well as messaging. I don’t yet believe that this is cause for panic – as I have laid out in previous posts, I am very confident that given his opposition, Obama is heading for a likely landslide reelection victory. But an administration – and a party – that fails to create and stick to a positive narrative on so important a topic, deserves their fair share of woe.

But unfortunately it is not just President Obama and his administration that suffer as a result of their baleful communication efforts. For with every day that passes without a compelling, effective message from the administration about achievements won and plans for the future, the unrepentantly unreformed party of George W. “two unfunded wars” Bush and Richard “deficits don’t matter” Cheney will seem to more and more people like a potentially viable alternative to run the show again.