Former Republican presidential primary candidate Rick Santorum, siren of the white working classes back in 2012, ran a campaign which laid the groundwork for Donald Trump’s insurgency in 2016, and ultimately prophesied his victory
For several months now I have been waiting for somebody to make the connection between Rick Santorum‘s strong running in the 2012 Republican primaries and the playbook which took Donald Trump all the way to the White House.
Way back during the 2012 campaign, I noted that Santorum was singing a siren song to the “white working classes” of rust belt America, responding to their very real and valid concerns with reassuring but unrealistic promises that the tide of globalisation could (and should) be turned back, thus sparing them the need to adapt to the new America.
Back then I labelled Rick Santorum the “Pied Piper of Pennsylvania“, a reference to the way in which the former Pennsylvania senator accumulated a large, trusting and often sympathetic audience of followers, but whom he would ultimately lead off the edge of an economic cliff:
Barring certain specific exceptions, the manufacturing jobs that America has lost will simply never return.
And perhaps among all of the things that Rick Santorum says that rile me up, this one makes me the most angry. He is peddling a Pleasantville-style, black and white, 1950s vision of a country where once again it is possible to live a comfortable middle class lifestyle with a decent sized family home and a couple of cars, paid for by the wages earned from assembling televisions, or refrigerators, or cars. And Republican primary voters, many of whom are in the squeezed middle class and have been let down by successive administrations, are listening to Santorum’s claims and gaining hope, and voting for him, even though he cannot in actual fact turn the clock back fifty years, even if he does actually want to.
Whether he wins or loses the Republican primary and the general election, the persistence of this argument – and the belief that a few tweaks to the tax code and the drilling of a few more oil wells will spur a resurgence in unskilled and semiskilled manufacturing – simply dooms another generation of people to a life of stagnating or falling living standards.
People trust Santorum because, unlike the other main Republican candidates, he is so genuine. Why would he advocate policies that would hurt them, when he was one of them? And yet the policies that he proposes would either do little to bring back more unskilled or semiskilled manufacturing jobs, or would make the US population even less qualified to perform those jobs which already exist. And all the time that people hold out hope that a Rick Santorum or another politician like him can work this magic, it is time that they are not spending going back into training, or into college or university, and reskilling themselves for the jobs of tomorrow’s economy.
Rick Santorum says all of the things that the Republican Party’s blue collar base want to hear, but in many ways he is just a modern day Pied Piper, promising them a brighter future while marching them off a cliff.
Globalisation cannot be rolled back, nor should it be. The challenge – which falls hardest upon Republicans and small government, small-c conservatives like myself, who generally do not foresee an active role for central government in the lives of citizens – is to find a way of reaping the fruits of globalisation while bringing these disrupted communities with us instead of callously leaving them behind.
And we should be honest: conservatives are at a disadvantage here. Leftists have the luxury of simply waving their hands and promising new government programmes for the mass retraining of millions of people in new, higher value-added jobs and careers. But no matter how costly or inefficient those schemes may prove, those on the right have an even harder job persuading voters, and no one party or politician on either side of the Atlantic has yet arrived at a fully convincing solution.
The inability to satisfactorily answer these questions and convince enough people of his ability to deliver the fruits of globalisation with none of the adverse consequences -together with the establishment reluctantly falling firmly behind Mitt Romney – ultimately saw Rick Santorum fall by the wayside back in 2012. But four years later, Donald Trump came charging along with almost the exact same message, and stormed all the way to the White House. And during this extraordinary journey, none of his supporters seemed to realise or care that Trump has been every bit as unable as Rick Santorum was to answer the question of “how?”, beyond his usual barnstorming bluster and well-worn pledge to Make America Great Again.
Now Bill Powell from Newsweek magazine has also picked up on the similarity between the two men, with a new piece entitled “How Rick Santorum helped Donald Trump win the White House” in which he argues that to a large extent, Donald Trump merely honed and executed a playbook originally written by Santorum.
In the spring of 2015, [Trump] was talking to a few family members and confidantes about running for president. And he wanted to get in touch with a former Republican senator from Pennsylvania, Rick Santorum, who had served two terms before losing big in 2006. In 2012, he was the runner-up to Mitt Romney in the Republican presidential primaries. Ensconced since then in a Washington, D.C., law firm, Santorum had written a book that attracted little attention: Blue Collar Conservatives, Recommitting to an America That Works. But Trump had read the book, very carefully, in fact, and was intrigued. He called Santorum and asked if he would come to Trump Tower for a visit. Santorum was a bit surprised by the invitation but said yes.
Santorum didn’t know what to expect. He had never met Trump and, like millions of Americans, knew of him only from his long-running NBC reality show, The Apprentice. Trump got right to the point. He had loved Santorum’s book and believed it could unlock the White House for a GOP candidate who ran a campaign based on reaching the working-class voters throughout the industrial Midwest that, Trump said, Democrats take for granted.
Santorum agreed, of course—he was thinking of making another run at the White House, using that playbook. (He did, but got bum-rushed early in the primaries.) Trump then surprised Santorum even more by questioning him on details of his book and economic policy in general. What could be done with trade policy to help the working class? Was there any way to turn around the massive bilateral trade imbalance with Beijing? Could the White House be used as a bully pulpit to pressure American companies to stop sending manufacturing offshore? On and on they went, and Santorum left the meeting wondering what might happen if you mixed the power of celebrity with a blue-collar tent revival.
We now know the answer. Trump’s improbable run to the presidency—which was nearly derailed on several occasions by his lack of discipline—was guided by a conviction that he could, as political consultant and longtime Trump adviser Roger Stone said last year, “rewrite the [electoral] map” by smashing the “great blue wall” of Midwestern Democratic states. And smash it he did.
Something happened (or continued to happen) between 2012 and 2016 which made more people receptive to the Santorum message of economic populism and protectionism, and the failure of the Obama administration to change the economic trajectory of those people already suffering the fallout from globalisation (or nervously waiting for it to impact their industry and their jobs) clearly played a large part.
But even then, Trump’s victory could probably have been prevented had prominent Democrats like Hillary Clinton and President Obama not been so blasé about the economic challenge facing millions of Americans while they were campaigning. Hillary Clinton in particular took every opportunity to criticise Trump’s “Make America Great Again” slogan, neglecting to consider that from many people’s perspective, America is only as great as their own present circumstances. But while sanctimoniously lecturing Donald Trump and his supporters that “America is already great” may have been factually true, it also felt a lot like the establishment dismissing the legitimate concerns of suffering people.
Sure, America is pretty darn awesome if you are one of the Wall Street bankers to whom Hillary Clinton loved to give speeches, one of the celebrities attending her fundraisers or just a prosperous coastal professional whose job and career is not about to be eradicated through automation or outsourcing. But if you do not fall into one of these categories, America can feel a lot more precarious than great. And having the Democratic Party’s presidential nominee continually insisting that everything is wonderful and that anyone with concerns or complaints is somehow “deplorable” was about the most stupid and politically tone-deaf way for a candidate to behave.
And of course we all know the outcome:
The Trump high-command members knew then they had an opening. The crowds Trump was drawing were enormous, and even before [FBI director James] Comey’s announcement [about the reopening of the investigation into Hillary Clinton’s email server], their internal polls said the race was tightening, but not enough to make many of them believe he would win. Now, though, they thought they had a shot. Trump remained focused, and the campaign laid on rally after rally—up to five per day in the last days of the race. Trump went back to Pennsylvania and Michigan and Wisconsin again and again. He even made a trip to Minnesota, the bluest of blue states, because—stunningly—polling had him drawing close even there. The Santorum strategy was playing out just as Trump had bet it would so many months before.
[..] “Those states—Pennsylvania, Michigan, Wisconsin—were the targets,” [Trump campaign manager Kellyanne] Conway would later say. “[Trump] had a `theory of the race,’ and when it became clear that he had tapped into something very big, he rode it. And that is what good candidates do.”
Bill Powell is right – to a large extent, Donald Trump picked up the mantle from Rick Santorum, amending it by ditching some of the niche social conservatism (an integral part of Santorum’s Catholic traditionalism) and ramping up the economic populism even further.
While Santorum spoke of the pain of those whose manufacturing jobs were disappearing and promised help through the corporate tax code, Donald Trump identified a specific bogeyman in the form of China and other countries who supposedly always get the better of America, and then promised to confront these foreign economic enemies. While Rick Santorum railed against the coastal intellectual elites and dismissed aspiring to go to college as “snobbery”, Donald Trump insulted and belittled those Ivy League experts and elites day after day.
In many ways, watching Donald Trump on the campaign trail was like watching an incredibly vulgar, amoral and less eloquent version of Rick Santorum, with the brightness and volume dial turned up to max. And it worked. The economic message that Santorum road-tested in his 2012 campaign and in “Blue Collar Conservatives” was a beguiling one, as I acknowledged four years ago. But when it was hitched to a television celebrity phenomenon and fuelled by a combustible blend of identity politics backlash and the Democratic Party’s seeming disdain for middle America, it became immensely powerful.
Of course, this leaves President-elect Trump in a far worse place than Rick Santorum. Santorum was able to rack up Republican primary votes and victories against Mitt Romney, but his ultimate defeat saved him from having to make good on his campaign rhetoric and unrealistic promises to insulate middle America from the negative consequences of globalisation. Donald Trump has made it all the way to the White House, and the people who put him there will now expect him to deliver.
Which means that it falls to Donald Trump – of all the unlikely people – to do something that no right-wing politician anywhere in the world has successfully achieved: find a way to reap the benefits of globalisation while mitigating the negative side effects.
My gut feeling: assuming that Trump even tries to address this challenge, it will only be by enacting economically ruinous levels of protectionism or by abandoning any pretence of conservatism and embracing some kind of mass worker retraining program, either in a massive expansion of the federal government or else delivered by the states through federal block grants. And given the dynamics in Congress, it is by no means certain that any such measure would pass.
Make America Great Again – so easy to say, so hard to deliver for millions of struggling Americans.
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