Strong and stable, version 2.0
Word on the street is that the Tories have got themselves a shiny new slogan. Guido Fawkes reports:
Here are seven words you can expect to hear a lot more of over the next few weeks and months: Guido understands the new Tory slogan is “Building a Britain fit for the future”. Theresa May used it three times at PMQs on Wednesday, telling the Commons: “this government is building a country fit for the future”, “we are building a Britain fit for the future” and “We in the Conservative Party are building a Britain that is fit for the future”. This morning the CCHQ Twitter account used the same phrase.
As slogans go, I suppose that “Building a Britain fit for the future” could be a hell of a lot worse. It is certainly better than “strong and stable”, though according to Guido it seems as though the Tories are already in danger of wearing out their new slogan through enthusiastic over-use.
BABFFTF has potential because it at least acknowledges that we are entering a period of discontinuity – a time where the current system or political consensus is starting to fray and show signs of fatigue, where new and previously politically unfeasible policies are required to break the impasse or respond to the concerns of the electorate. The rise of Jeremy Corbyn as Labour leader and the vote for Brexit are just two of the most prominent signs that we have entered such a time of discontinuity, with the pro-EU, centrist consensus adopted by Labour and the Conservatives through 2015 increasingly failing to address the hopes, fears, concerns and priorities of many people.
The problem, though, is that the slogan seems to have been trailed before the necessary supporting ideas – the vital national reboot checklist which can steer Britain through Brexit and on to the other challenges – have been developed. Now, it’s possible that Theresa May has been huddled in Downing Street with her SpAds brainstorming some breathtakingly original new ideas, and that we will all be bowled over when they are announced in the coming weeks – but it seems unlikely. Firstly, she would be breaking the habit of a lifetime (doing something bold and visionary) and secondly it is hard to tell when such inspired policymaking might have taken place given all of the shenanigans going on in her Cabinet.
While we can finally detect a few faint signs of new intellectual life in the Tories – notably the Big Tent programme launched by George Freeman, and the Square Deal initiative led by Nick Boles – these groups are barely getting formed, and are months away (if not more) from reaching full fruition. And as I have previously written (and will continue to expand upon in coming days and weeks), we are still missing anything like an overarching framework to diagnose the issues facing Britain, draw out the links between them and produce an electorally viable set of policies to tackle them. Discontinuity requires policymaking through extraordinary means; the same old processes tend to yield the same old solutions.
That being said, the Tories cannot remain silent altogether while they try to get their act together. It is good, in a way, that Brexit is currently consuming most of this government’s energy because that means that they have little time (and even less political capital) to push through some of the authoritarian, statist, anti-market policies which one suspects Theresa May would now be rolling out had she won a thumping majority. A de facto “first, do no harm” doctine has thus been partially imposed on this government, like it or not.
But still the Tories must do something, starting with the Budget next week, to show that they are starting to understand the depth of public dissatisfaction with the old political settlement, particularly on housing (since this is a vital policy area more separated from some of the others). Years of disappointment mean that I have zero positive expectations of Phillip Hammond when he gets to his feet to deliver the Budget next Wednesday. I fear that even if there is noticeable movement on housing, it will be a big sop to Labour by focusing on the building of new council housing rather than the big unleashing/encouraging of private development (upward, not outward) which we need. This is Hammond’s chance to prove me wrong, as well as everybody else who has lost faith in the current government being anything more than a very clumsy caretaker.
The pessimistic part of me still believes that a mid-term rescue for the Tories is simply impossible; that it will take a (hopefully) short, sharp spell in opposition to rid the current Tory frontbench of much of its dead wood and see some new talent push forward – hopefully talent less beholden to the current political consensus, and which wants to do more than simply make a few cosmetic tweaks to win back public opinion. Readers will no doubt correct me if I am wrong, but I cannot think of one example of a successful political turnaround that was driven by refreshed policies rather than the good fortune of events.
But a Jeremy Corbyn government is not something to be entertained lightly. The next government will likely set the tone and direction of Britain’s immediate post-Brexit years, and so will play a large role in stamping their imprint on whatever the new emerging political consensus or centre of gravity happens to be. After years of leftward drift under both New Labour and Conservative governments, it is important that the next significant course change is to the right. In a world of pure ideology one may well want the Tories decimated at the next election so that they can grow back stronger and with a renewed sense of purpose, just as controlled forest fires can ultimately benefit an ecosystem even as they destroy in the short term. But since we all have to live in this forest for the duration, dropping a match onto dry leaves by ushering Jeremy Corbyn into 10 Downing Street really must be an option of last resort.
Therefore let us hope that “Building a Britain fit for the future” and whatever quickly-concocted policies lie beneath it buy the Tories sufficient breathing room to attempt a more fundamental policy review – to create the new Stepping Stones report for 2018 that Britain needs to chart our way from one failed political consensus to a new one which addresses today’s challenges.
Let’s hope that it falls to conservatives to build the Britain of the future, and not Jeremy Corbyn’s Labour Party.
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