Conservative supporters can finally rest easy – apparently the Prime Minister has rediscovered his mojo, just in time to clinch the election next week. Or so say the national press, who all dutifully reported that David Cameron went through some kind of “dip” or “wobble” over the weekend, only to emerge with shirt sleeves rolled up looking as though he had chugged ten Red Bulls, oozing passion and energy from every pore.
The reality is a little different. What we actually saw was a fairly competent technocrat being told that droning on about a strong economy being the prerequisite for good public services was quite literally making voters fall asleep, and responding to this advice by delivering the exact same message ten pitches higher, at twice the volume and with more extravagant hand gestures.
From the ultra-loyal Telegraph:
The Prime Minister on Monday used a speech to reject claims that the Conservative campaign has lacked energy and passion.
He said that he is “pumped up” and has more desire to win this election than he did in 2010.
“If I’m getting lively about it, it’s because I feel bloody lively about it,” he said.
Insisting that he is “hungrier than five years ago”, he added: “I want this very badly. It’s not for me. It’s for people and the jobs in this country.”
You know we’re in for a mind-numbingly, spirit-sappingly uninspiring election campaign when patrician Dave Cameron tries to pump up support by declaring that he is “bloody lively”.
If anything, this awkward turn of phrase recalls Mitt Romney’s coining of the statement “I was a severely conservative Governor” during his last, ill-fated run for the US presidency. If Romney had been a zealous conservative he would never have had to say so, and he would have picked a more convincing word than “severe” when he did. Likewise, if David Cameron was really feeling bullish – and had anything to be bullish about – we would not need to be explicitly told.





