“A decent society looks after its people” is the moralising title of Labour’s latest celebrity election broadcast about the NHS, starring comedian Jo Brand.
That Jo Brand is a loyal supporter of the Labour Party hardly comes as a shock – the comedian was a supporter of the People’s Assembly anti-austerity coalition, and performed at the Stand Up Against Reality Austerity gig organised by that group last year. And credit where credit is due: she puts her time and money where her mouth is, supporting a cause she believes in. But unfortunately, in the case of Labour Party scaremongering about the NHS, that cause is a blatant falsehood.
Brand opens Labour’s latest celebrity ad with one of those “oh! fancy seeing you here” introductions, as though we were the last people she expected to encounter as she exercised on a lone cross-trainer slap bang in the middle of a brightly lit TV studio:
“There’s an election coming up. You might know that. And we all have our own personal axes to grind. Mine is what’s gonna happen to the NHS. Not because of my undeniable status as a national fitness icon, but because once upon a time I used to be a nurse.”
Establish credibility? Check.
When debating healthcare reform in Britain, nothing sweeps away logical debate and replaces it with hushed reverence more effectively than uttering the words “I’m a nurse”, or “I’m an NHS doctor”. Suddenly the speaker becomes an oracle, imbued with deep and mystical wisdom about national healthcare policy thanks to their selfless occupation on the front lines of clinical care.
If you are employed by the NHS, that huge organisation, the largest employer in Britain and fifth largest in the world (just behind McDonald’s), is there not the slightest possibility that working for such a vast branch of government – with a bureaucratic life of its own and a very strong survival instinct – and relying on it for your pay cheque just might skew your judgement when it comes to changing structures and working practices? Apparently not.
Regardless, Jo Brand then whips out the first of her many personal axes to grind:



